Graph Search by Facebook was a feature that was launched last January with pre-listing offers. As soon as the feature was enabled (to those who signed up), many expert marketers noticed that keyword data was not available. In fact, this wasn’t discovered until a more extensive search showed that passing keyword data was found within the feature’s referral strings.
Thus instead of the Facebook Search box that requires you to type in a name, you are given options on what to include in your search. For instance you could have a combination like this: Friends, Photos of Friends, Photos I’ve Liked Before, Games, Restaurants, Music, and the Tour Guide. You could even be more specific when customizing your search. For example, you could have friends who live in Sydney or people you’ve worked with before in so-and-so company. You can even find former classmates from college simply by adding a search for graduates 2002 from University of Texas. And if that isn’t nifty enough, there’s more. If Facebook can’t find it, it turns to Bing which is its web search partner so you get the power of 2 major websites working to help you find whatever it is you need.
Wow! Amazing, right? Now think about how you can use this to take your business to the next level. The possibilities are endless if you are targeting a certain market.
Here are ways to do just that:
Don’t Go Keyword-Crazy With Your Business Name
While keywords are critical to bringing traffic to your online business site, you can’t force too many keywords in your business name. It would be far better to be remembered than to sound like a cacophony of rhyming words. Besides, having a long business name makes it harder to market the business. For example did you know that Yahoo! is an acronym that stands for Yet Another Hierarchical Officious Oracle?
At the same time keep in mind that you can’t be too vague about your business or sound like someone else’s business. One tip you might want to remember is that the first word in a business name is important for search.
Be Informative about Your Business
Don’t hold back on letting people know who and what your business is all about. Be proud to talk about your product, business history, mission, and most important – your contact details.
Work With Other Facebook Features
Facebook allows you to have your own URL. Go ahead and create it! Just make sure you add your business name. It will work well to get your brand out there especially for those who go through URL names before clicking on a link. It will also protect you from copyright infringement.
Find New Markets
With the Facebook Graph Search you have this additional tool to search for new markets starting with people you may have lost contact with over the years. You don’t have to market your business to them right away and simply start by getting connected. As you get reacquainted, you might find a way to slip in a few juicy tidbits about your product. It may be a traditional way of marketing and networking but it is very effective.
Get People To Find You
You don’t have to do all the searching. You can create a business Facebook Page that’s appealing, visit-worthy, and easy to navigate. Here are a few tips on how to dress your Facebook:
- Share stories, apps, photos, videos that are relevant to your business product
- Create a Timeline that is engaging and will want to make visitors intrigued enough to find out more about your business
- Push out offers and interesting mini games like a personality survey or business-related information
Finally, one of the most important aspects about being on Facebook for business is to be responsive and engaging. Follow these tips and you’ve got a greater chance of drawing in more business through Facebook.