The reality is that mot of the giveaways provided at events are usually thrown away or put away. The key questions are:

- Did everyone enjoy the event?

- Will guests remember the message?

- Will the branding continue past the event?

PhotoMingle answers these questions with an innovative program that creates real time engagement with viral capabilities. Guests will be entertained with a touch screen that allows them to interact like never before.

If you are looking to increase guest engagement, then PhotoMingle is what you are looking for. Together with a Social Media Marketing strategy this program will drive traffic to your Social Media Channels which will result in viral distribution. As we all know, people enjoy sharing pictures. And this product delivers in many ways.

Visit PhotoMingle’s site to learn more and let us know how we can help you maximize your efforts for a truly memorable event.

This day in age hearing the term social networking is nothing new. We are all aware of the tremendous strides social networks such as Facebook, Youtube & Twitter have created for the world in itself. It has quintessentially changed the Internet for the better and created what we thought the world wide web was into what the world wide web is, a network of interlinking content at a centralized point of return. Essentially, it cause’s your social network to be the source of pertinent and relevant news on a daily basis. Whether that news be about a family member or the birth of a famous actresses baby, chances are if your on a social network such as Facebook or Twitter somebody, somewhere is talking about what’s happening in the world.

Your friends are my friends  

Facebook as of today has a little over 800 million active users. And of these users on Facebook chances are they come into your store or website on a regular basis and enjoy the products you sell. Facebook is a great retention tool, to keep customers up to date with what your doing with your company, such as renovations, promotions, specials, discounts or just to say hello. The beauty of Facebook for your company is you are creating a network of reachable customers who already like your product enough to want to be a part of your network. So like the very popular Verizon wireless commercials with hundreds of people behind the main actor, those are your people and your message is sent to them as soon as you choose to talk to them. Being social isn’t hard it’s just the messaging we choose to send out that can be difficult for some.

Do you want to constantly send out the same repeated message of “BUY HERE!! BUY NOW!!!” and expect a return from your social networks when you don’t engage well with your network?

Self Promotion is the Best Promotion

In marketing you have to maintain the belief that self promotion is the best promotion, A simple yet not so radical idea. YouTube is a world wide phenomenon that has changed the way we view media and entertainment for ages to come. They have created a simple and very unique concept we can all appreciate in their motto alone “Broadcast Yourself”. By having a social network as unique as YouTube under your company’s belt your opening the doors to video marketing and creating self made commercials for the world to see. Never before were there such open avenues to get your products seen or heard about using the Internet in this capacity. By thinking outside the box and utilizing your current resources, such as current employees you can essentially form a group of participants for a video you would want to put together to promote your company. You would find that most people enjoy being creative and sharing their creative insights, especially if they will be receiving recognition for their work. Make it fun and make it interesting and im more then positive you will receive great feedback and willing participants.

The people search engine

Twitter is unique social network yet its really micro-blogging in real time. It’s far from a Facebook and its no YouTube, It only allows you to post short, quick 140 character messages to your followers or anyone who is searching for what your talking about. It allows you to group specific words by adding hashtag’s (#) to find your tweets later on all in one place. But twitter isn’t just amazing because you can find all your relevant messages in one place, its amazing because its like a real time search engine for new and prospective customers.

Imagine a chiropractor doing a search on Twitter for someone talking about “Back Pains”…
If you look at the example below, you will see messages from a number of people with back pains in the Miami area.

Gold to a gold miner is in the mines that he digs, while gold to a business looking to expand into social media is in the quality of its clients and as far as it’s messages reach.Twitter can help in the acquisition of new customers while finding loyal ones who were there all along, waiting for your services and just a conversation at times. Having this ability to directly interact with potential or current customers gives you the advantage, like grabbing the social bull by the horns. Instead of waiting for you customers to find you and reach out to you, you reach out to them in their time of need or just at the perfect time of that interest.Twitter is also an amazing tool to use to help achieve visibility on a product, video or website. By using Twitter to push your website links, YouTube videos or Facebook page fan growth, your potential at using this people network will expand your online visibilityexponentially.The Social Flow

 

The Problem  & The Social Internet Marketing Solution  The problem most company’s have is finding a personality to fit their company’s online presence, and this can prove to be difficult for some but easy for others. Being social isn’t easy, especially when the voice you are defining is that of your company’s, But this, shouldn’t be a deterrent. Remember you are a unique content hub for your clients and current and future fan base, you provide the content flow that gets channeled through your feeds. If you chose to provide sports updates to your fans, that would be perfectly fine, even if your company didn’t sell those products. The reason this is a valuable concept is because your clients,customers and fans are interested in more then one thing, they enjoy many things!! And in order to promote engagement on your pages and have people talking about your product, its beneficial to filter engaging topics through your feed to have your page more active and recognizable.

Where Social Media Meets SEO

Whether you have a small business or a large one, social internet solutions can make a change in your business outlook. With fierce competition to excel in every field, online marketing is regarded as a key to success. Therefore visibility is crucial. Being visible in all major social networking platforms develops your business presence and adds to your success considerably. Marketing has always been the ultimate strategy to achieve the golden crown. That has not changed even today but yes, the whole face of marketing has gone through a changeover witnessing the growing importance of social media interaction in the vast arena of marketing.

Why Social Internet Marketing?

The question often arises, what are the benefits of a Social Internet Marketing campaign? Below we highlight some key features of a solid program:

- It helps generating business exposure
- It is instrumental to SEO
- It helps to come in contact with promising and potential business acquaintances
- Cost effective marketing strategy
- Engage your customers on all platforms
- Improves your visibility on various search engines
- You can create your personal profile and share it
- Sharing success stories and promotion of products become easier and simpler
- You can create your own community
- Tell about your services
- Upload images intricately related to your business
- Earn recognition

Social Media Management is all about people. It is the key to make your business go global and grow. Social media is all about telling your customer about the services you provide to your clients or customers and take your business to a new height. Whether you are on Facebook, Twitter or LinkedIn, your goal should be to cater to the needs of your customers and Social Media helps you understand your client’s demands better. Your company’s reputation heavily relies on your social presence and it’s important to take control and work with a team that understands your business and goals.

Now that we understand the value and importance of Social Media in general, lets take a look at how that interacts with your SEO plans. Keep in mind, a key factor in any campaign needs to involve quality links. The questions comes, where do those links come from? Having implemented a quality Social plan, you can now utilize those platforms to generate keyword rich links pointing back to your site. As always, content is the most important factor in posting your presence accross platforms and generating quality links. In addition, wether posting in articles, blogs, of sharing bookmarks you should always be sure to interlink some of your platforms to build in their own SEO value. In turn, they will provide a higher value back link pointing your site.

Who doesn’t want to make a name? And what else can prove to be more suitable than Social Internet Marketing Solutions? Remember the secret of a successful social campaign hints at three vital steps- show, share and engage.

Facebook introduced a new layout that allows for friends to follow your activities based on a timeline. Users can adjust the timeline to include the information they want to include. The new timeline offers new features that can be very beneficial to your business if implemented with a strategy in mind.

FB Timeline sample

Now how can you use this to promote your business?

As with any online opportunity, being creative is key to maximize your marketing efforts. The new timeline offers a new cover photo that is 850×315. You can take advantage of the space by creating an image that includes your message and visuals.

it is important to understand that you should be using your profile page to promote your business. Many people get caught up in not using their profile page to market their business. We say, why not? As with any business, your friends and family are the first set of people you should go to as they will be more include to support your business and help spread the word.

Marketing Time Line

Although the Timeline Layout is not yet available for brand pages, it would seem to be a very good option for businesses looking to extend their branding. Visually appealing, it can be a game changer.

I recently came across a business that said that they did not think it was a good strategy for their business to engage people using Social Media. Their main concern was with the potential of negative comments posted on their pages by customers of their product.

As we did a simple search, we found that there was a Group create on Facebook for their product with over 80 members. All the conversations on the page were positive and informative.

Here are some key points to take into consideration:

Millions of conversations take place every day on Social Media platforms like Facebook, Linked In, Twitter and YouTube. As the new source of engaging interactive media, consumers are realizing that these are great platforms to express their like and dislikes. People now have a real time voice that can affect a business or product.

Negative comments: It’s important to hear what your customers think about your product or services. Providing them with the ability to share their experiences can build a loyal relationship. Negative comments are a great opportunity to show fans that their opinions matter. Turn a negative into a positive by providing solutions for concerns or frustrations. Use these as opportunities to make changes that can increase sales and revenues for your business. If enough fans feel the same way about a product or services, it’s obvious that there needs to be a change.

In some cases, there are negative posts that do not warrant a response. Some people do use these platforms as an avenue to create harm. That is why it is important to take control and provide true fans with the official page for your business. In a case like this, you can remove any comment with a click of the mouse.

I have had some interesting situations happen with some clients where other fans came in defense in the company.

Positive Comments: Reward positive comments with a response. If someone compliments your product or services, respond with a comment to show appreciation or to engage in a conversation. This is very important to build costumer loyalty and personality for your brand. A simple thank you can go a long way.

Viral Distribution is described by Wikipedia as follows:

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet.[1] Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

In simple terms: Viral distribution is the sharing of content from user to user. As information is shared throughout the social media platforms, the more eyeballs there will be on that content. Creating conversations on these posts increase the visibility and increase the potential for additional people to join the conversation.

Companies like Samepoint offer users the ability to search throughout the major Social Media Platforms to see what users are talking about your business.

Samepoint Reputation Management Search Engine

Bottom line is that there is a good chance that there has been a mention of your business in a conversation using Social Media. Take control and use these platforms as tools to maximize your marketing.